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Frequently asked questions
Why am I spending money on Meta Ads without getting real sales?
Most businesses run “Traffic” or “Engagement” campaigns—or worse, just click the “Boost Post” button. This tells Meta to find people who like and comment, not people who buy. We build dedicated Sales Objective Campaigns, install advanced conversion tracking, and direct traffic to fast-loading landing pages designed to turn viewers into paying customers.
Can Scalar help if my Meta Ad Account or Business Manager is disabled?
Yes. Ad account bans and restricted Business Managers are major bottlenecks for Nigerian businesses. We audit your ad setup, resolve compliance and policy flags, help navigate the appeal process with Meta, and configure clean, compliant backend structures so your ad account stays active and safe.
Do I pay Scalar for my Meta Ad spend, or do I pay Meta directly?
You pay Meta directly for your ad budget using your own secure ad account. Scalar’s monthly retainer covers end-to-end management: strategic campaign architecture, continuous pixel calibration, audience targeting, ad creative optimization, and ROI tracking. This keeps your ad spend 100% transparent.
Why is Meta charging me in USD or declining my Nigerian bank cards?
Meta’s shifting payment policies and local card limits cause constant campaign disruptions. We assist you in setting up reliable, compliant payment methods—including proper prepaid or corporate card setups—so your campaigns run smoothly without unexpected payment pauses.
What makes Scalar’s Meta Ads setup different from running ads myself?
Running ads yourself usually means guessing audience targeting and hoping for the best. We treat ads as an engineered system: setting up the Meta Pixel correctly, configuring Conversion API (CAPI) for accurate tracking despite iOS privacy blocks, building custom lookalike audiences, and testing multiple ad variations to lower your Customer Acquisition Cost (CAC).
How much budget do I need to start running Meta Ads with Scalar?
We recommend starting with a minimum daily ad spend that allows Meta’s algorithm enough data to exit the learning phase effectively for your specific industry. During our initial consultation, we analyze your product margins and recommend a tailored ad budget that guarantees measurable data and sales results.